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The Role of AI in Marketing

October 27, 2025

The Role of AI in Marketing

Artificial Intelligence (AI) is transforming the marketing landscape. From chatbots to predictive analytics, AI is helping businesses enhance their marketing strategies. This post explores the role of AI in marketing.

Enhancing Customer Interactions

AI can improve customer interactions by providing personalized experiences. Chatbots can assist customers 24/7, answering queries and guiding them through the purchasing process.